The results are based on Jean Dousset's 2021 engagement ring survey.

(Press release) Jean Dousset, a high-end jewelry and engagement ring custom brand founded by the great-grandson of Louis Cartier, released the results of the 2021 engagement ring survey, revealing consumers’ insights on laboratory-grown diamond rings, buying trends and preferences. Engagement rings The larger diamonds in the spur drive consumer demand for laboratory-grown diamonds.

Jean Dousset is the founder and CEO of his eponymous brand and launched a new laboratory-grown diamond series in July 2021, named Oui by Jean Dousset. He said: "Laboratory diamonds provide the same visual experience. There is no compromise. Our goal is to enhance our customers’ capabilities by encouraging them to research all the different options available today."

There is a disconnect between the consumer's budget and the ideal diamond size for an engagement ring. 65% of consumers surveyed said that a 1-3 carat center diamond is the "ideal carat weight" of their engagement ring, while 49% said their engagement ring budget is less than US$10,000. 14% of survey participants stated that the ideal carat weight for their diamond engagement ring is between 3-4 carats. Only 9% said that the ideal carat weight of their engagement ring is less than 1 carat.

Compared with natural diamonds, the most popular aspect of laboratory-grown diamonds is their lower price. When asked to determine the most important factors when considering the purchase of a laboratory-grown diamond engagement ring, 46% of respondents stated that the lower price of laboratory-grown diamonds is the most important factor, and sustainability is the most important factor Factors (28% think this is the most important factor), and more ethical practices (26% think this is the most important factor) are close behind.

Consumers are increasingly aware that laboratory-grown diamonds are an option for their engagement ring. 68% of the respondents said they are somewhat or very familiar with laboratory-grown diamonds. 23% of respondents said they are not familiar with lab-grown diamonds at all

Targeted communication and education in the diamond and jewelry industries will continue to increase the popularity of laboratory-grown diamonds. 36% of respondents said they would consider buying an engagement ring with lab-grown diamonds. Or, 20% of people say they don’t know enough about lab-grown diamonds to make a decision.

Method: Jean Dousset's 2021 engagement ring survey was conducted among 400 adults across the United States in June 2021. 93% of respondents considered themselves female. All survey respondents were adults who provided emails to Jean Dousset, and 96% of the respondents were between the ages of 18-54.

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