Independent jewelers have an advantage over large internet retailers: Diamond Hunt, an online inventory search and presentation tool complete with powerful 360-degree videos, third-party grading and identification, and more.
(PRESS RELEASE) One Diamond Hunt feature in particular delights and converts online customers: the third-party-verified light performance score. Complete with high-res photos and detailed measurements, this engaging visual sales tool is being used more than ever by independent jewelers to drive online sales and in person sales. This tool is easily viewed from a mobile phone, i-pad or stationary computer to share with potential clients during a sales presentation or simply by sending a link of the diamond for a customer to easily view.
Captivate Customers at Home The third-party light performance score makes it easy to communicate the meaning and value of brightness and brilliance. Typically cautious online shoppers feel empowered by this knowledge and are able to confidently select the right diamond from the comfort of their own homes.
Diamond Hunt uses clear visuals to demonstrate to the customer exactly what it means when you say a diamond has excellent light performance. The customer can easily compare any diamonds in your inventory to see how subtle differences in color, clarity, cut, and brightness affect overall brilliance and quality, explaining why one diamond is valued higher than another. And customers have peace of mind knowing the light performance score is an objective, third-party grading.
Created by GN Diamond, Diamond Hunt is a white label online diamond shopping portal independent jewelers can use to sell online with their own branding and markups. Diamond Hunt can also be easily used in store simply by displaying the search portal on in-store devices or scanning a QR code.
Convenience for You and Your Clients While many shoppers still prefer to shop online, and internet competition continues to heat up, independent jewelers need every online sales advantage they can get. Make it convenient and captivating to browse your inventory online with Diamond Hunt’s light performance score, 360-degree video, Gemprint ID, and more.
GN Diamond is dedicated to developing practical tools that make it more convenient for customers to do business with you. Visit here and contact them to learn how to add a diamond listing that truly dazzles to your website. Its sales representatives are available 7 days a week at [email protected] .
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When Brad Marks, owner of I W Marks Jewelers in Houston, Tex., decided to redesign his store, he needed to liquidate older merchandise to make way for new collections. And he chose Wilkerson to take the lead. As part of the sale, Wilkerson’s far-reaching advertising campaign worked double duty to drum up interest in both the liquidation sale and the store itself. General manager Ray Golden says he was skeptical if Wilkerson could bring in the kind of numbers they said they would but was shocked by the line at the door on day one — a line that continued throughout the sale. “There was a constant stream of both customers within our data base but also brand-new ones, and that really helped us expand our base.” In hindsight, choosing Wilkerson was the right decision, says Brad Marks. “They are the consummate professionals. I would recommend them 100 percent.”
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